The Branded Approach to Gas Marketing

National Gas Company is in business to simultaneously develop motorist demand and coordinate it with facility network development.  We believe that the superior presentation of natural gas motor fuels is essential to market place success.  The body of information currently influencing the marketplace for natural gas fuels is generally disorganized, yielding a vague concept to potential adopters that it might be cheaper but that availability is far off.  In the trade press, this amounts to the 'chicken and egg' paradox.  That paradox is a major impediment to investment, as it presumes unlimited risk for either aspect.  This is because the marketing heretofore has been almost exclusively technology-based, and it has been primarily the efforts of equipment companies that has resulted in what facilities and vehicles currently dot the map.  We believe that end-user marketing remains neglected as it is not a core strength of current marketers.